in Wika at Kultura

Japanese fashion brand Onitsuka Tiger last October 23 held a runway show for its Spring & Summer 2020 collection at the Shin-toyosu Brillia Running Stadium in Tokyo, Japan.

Designed by Onitsuka Tiger creative director Andrea Pompilio, the contemporary collection combines fashion and sports with heritage and innovation. It pays homage to Onitsuka Tiger founder Kihachiro Onitsuka.

The collection was inspired by the uniforms from various sports. In addition to tank tops and shorts inspired by the mesh materials of basketball uniforms were denim cargo pants inspired by climbing; fitted multicolored T-shirts inspired by racing; padded jackets that took inspiration from horse riding; coats made of transparent materials inspired by sailing; a fitted bicolor knit pullover weaved in polyester thread, which was inspired by diving; and a gorgeous, feminine satin evening dress that took its inspiration from boxing robe.

Speaking about the exclusive line “TOKYO ONITSUKA,” which appeared in the show’s finale, Pompilio says, “At the moment I saw the graphics in the archive, the red dots looked like hearts and the message ‘Onitsuka Tiger Loves Tokyo’ came to my mind.” This capsule collection, which has revived archival graphics and brought them up to date to share the history of Onitsuka Tiger — which celebrates its 70th anniversary this year — will be launched early November and is limited to stores in Japan.

The Spring & Summer 2020 collection’s color pallet represents a fresh and sporty mood from black to neon yellow, neon orange, and indigo.

This collection consists of five important elements — The New Youth, The Modern Uniform, The New Casual, The Sports Obsession, and The Free Spirit — with the attitude of “The Masculine Feminine,” “The Genderless,” and “The Global Diversity.”

Naomi Watanabe

Onitsuka Tiger brand ambassador Naomi Watanabe, fashion bloggers Dani Song and Han Huo Huo, Thai actor Bank Thiti, and Vietnamese model Tóc Tiên were among the guests who graced the runway show.

Around 450 attendees gathered at the venue, Shin-toyosu Brillia Running Stadium, which was illuminated in illusionary blue light that transformed it into a near-futuristic space that night. This year, the facility received the Architectural Institute of Japan Prize (Architectural Design Division) and is attracting attention as the stadium and laboratory where sports, art, and technology are lively combined.

The runway show started with nouvelle urban sporty performance, such as tricking and wheel gymnastics demonstrated by athletes active on the front lines, together with a musical performance by a marching band.

After the runway show, the guests enjoyed the world of the brand in a very relaxed mood with the cozy music of a quartet at CITABRIA BAYPARK Grill & Bar which provided an unrealistic, beautiful night view of Toyosu, Tokyo.

Check out more photos from the event:

Models at the backstage
Bank Thiti
Tóc Tiên

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