Global restaurant sensation Jollibee on Thursday officially took its place at “the crossroads of the world” with the grand opening of its new flagship store in the heart of Times Square in Manhattan, New York City.

The much-anticipated opening day celebration, just steps away from the iconic ball drop location, drew more than 2,500 customers – from local New Yorkers to visiting tourists – who wanted to be among the first in Times Square to get their hands on Jollibee’s iconic Chickenjoy, Chicken Sandwiches, and Peach Mango Pie in addition to the brand-new lineup of salads and sides.

Longtime and new fans  line up in anticipation of the Jollibee Times Square grand opening.
Longtime and new fans of Jollibee line up in anticipation of the Times Square location grand opening. Credit: Jollibee

Located at 1500 Broadway in the center of Times Square’s famed pedestrian plaza, the new restaurant not only marks Jollibee’s 84th location in North America, but also symbolizes its arrival to the global stage alongside some of the world’s most recognized brands.

“Opening the doors to welcome our excited, first customers, who waited for hours for this moment, today was truly a dream come true!” remarked Maribeth Dela Cruz, President, Jollibee Group North America, Philippine Brands. “We are so passionate about our mission to spread joy through great tasting food and are so lucky that we have fans and customers that are just as excited and dedicated as we are. This signified a huge milestone for us, and we cannot wait to introduce the joy and taste of Jollibee to more and more of New York and its visitors in this landmark location.”

Hungry visitors gathered in the dining area to dig into Jollibee’s famous Chickenjoy fried chicken and other mouthwatering options. Credit: Jollibee

Jollibee’s biggest fans began showing up at 1500 Broadway around 8:30 p.m. Wednesday evening, where they camped out over 12 hours to be among the first in line for Thursday’s 9 a.m. grand opening. Among them was New York City resident and devoted Jollibee fan, Ernie Aguinaldo, who secured the coveted spot of being the store’s first official customer.

“The brand has always had a special place in my heart,” noted Aguinaldo. “My first job was at Jollibee in the Philippines, and they have the best fried chicken in the world. I love their passion to spread joy through food and I hope to do the same in my life. I even aspire to open my very own franchise store one day!”

A customer enjoys his Chicken Joy during the opening of Jollibee Times Square.
A customer enjoys his Chicken Joy during the opening of Jollibee Times Square. Credit: Jollibee

By the early morning, the line snaked several times in front of the store and down Broadway and continued to grow as anticipation for the doors opening became even greater. Crowds continued to flock to the store and eagerly await their meals throughout the day as the beloved Jollibee mascot kept customers and newcomers energized, jolly and satisfied.

“We got the original Chickenjoy and oh my god! I was expecting good chicken, but this is just so flavorful, so juicy and so crunchy!” noted Jollibee first-timers Alexandra and Alison Port. “It’s hard to get the right balance of all that with fried chicken and Jollibee hits it spot on.”

Jollibee, friends, and partners celebrate the opening of the flagship store opening in the heart of Times Square on August 18, 2022.
Jollibee, friends, and partners celebrate the opening of the flagship store opening in the heart of Times Square on August 18, 2022. Credit: Jollibee

By the time the doors finally closed at midnight, Jollibee Times Square had served up thousands of its signature menu items to hungry fans who came from near and far to be part of the brand’s momentous grand-opening milestone.

“I tried the spicy chicken sandwich, and it is so delicious!” remarked first time Jollibee customer, Kiki. “It’s really good. It’s spicy, it’s tasty. I can taste all the flavors.”

For those who plan to visit Jollibee’s new Times Square flagship location, here’s what you need to know:

Address: 1500 Broadway, New York, NY 10036 (between W. 43rd & W. 44th Streets)

Hours of Operation: 9 a.m. – 12 a.m., seven days a week.

How To Order: At this time, the store is offering dine-in and take-out options only; online ordering/delivery channels will be available in the coming weeks.

Must-try Menu Items:

Iconic Fan-Favorites

  • Chickenjoy – Jollibee’s signature fried-chicken product, each piece is delicately hand-breaded to be crispy on the outside, cooked with precision to be juicy on the inside, and marinated to the bone for next-level flavor.
  • Spicy Chickenjoy – Another top seller is Spicy Chickenjoy, which is the fiery version of the classic Chickenjoy.
  • Chicken Sandwich – This sandwich features a crispy, juicy chicken breast fillet, spread with umami mayo, and served on a toasted brioche bun. Find out why this newly launched sandwich shot to the top of the menu charts.
  • Spicy Chicken Sandwich – A spicy version of the original chicken sandwich features sriracha mayo and fresh jalapeños for added crunch and heat.
  • Peach Mango Pie – Make sure to leave room for this mouth-watering dessert made with peaches and real Philippine mangoes enveloped in a light and crispy crust.

Notable New Additions

  • Mandarin Orange Crispy Chicken Salad – Sure to hit the spot for those who want a lighter meal featuring Jollibee’s famous fried chicken, this sweet and savory salad features sliced crispy chicken tenders, mandarin orange slices, dried cranberries, tomatoes, and sliced cucumbers on a bed of premium mixed greens and served with choice of ranch, honey mustard or sesame dressing.
  • Baked Cheddar Mac ‘n Cheese – Jollibee’s take on this comfort-food classic features a blend of macaroni and cheese that is topped with shredded cheddar cheese and then baked in-house to achieve the ultimate creamy, cheesy accompaniment.

Jollibee has more than 1,500 restaurants across 17 countries and is quickly expanding across North America. Follow Jollibee at @jollibeeus on Facebook, @jollibeeus on Instagram, and @jollibeeusa on TikTok to get updates on Jollibee’s upcoming store openings and other exciting announcements and events, including new product launches and special promotions. (PR Newswire)