Leading telecom and digital service provider PLDT launched today the PLDT group’s converged rewards program that will benefit customers of PLDT, Smart, TNT, and Sun — the Most Valuable Partner (MVP).

Customers can enroll via www.mvprewards.ph their PLDT Home, Smart, TNT and Sun accounts and conveniently link it to just one rewards wallet — MVP Rewards.

“Our customers are our most valuable partners and they deserve nothing less than an innovative and unparalleled rewards program,” said PLDT Chairman and CEO Manuel V. Pangilinan.

“MVP Rewards is in a category of its own. We’ve taken what is best across industries and put it in one powerful program that offers more than just rewards. And the PLDT Group has the unique ability to provide this level of convergence owing to the breadth of our combined services,” he stressed.

MVP Rewards is a product of the strategic collaboration of PLDT, Smart, and Voyager Innovations through its digital financial services arm, PayMaya Philippines, and its digital marketing arm, Hatch.

More than just rewards

Customers are rewarded by paying their monthly bills on time and in full, or whenever they load their prepaid numbers. Earned points are as good as cash, hence they need not worry about when points will expire or when points can be redeemed. Customers are given the freedom to choose when and where to use their rewards.

Points earned are consolidated in a single rewards wallet which comes with a virtual card powered by PayMaya, the leading digital payments wallet in the country. MVP Rewards members simply need to download the PayMaya app and activate their virtual card.

Members can also get their own MVP Rewards physical card which they can link to their wallet and use to swipe or dip at point-of-sale terminals when they go out to shop or dine at establishments in the Philippines or abroad.

Simply being a member is also rewarding on its own. Members enjoy special deals and privileges at various establishments nationwide just by showing their virtual or physical MVP Rewards card. Each month, customers are part of a members-only raffle where they can win bill rebates on so many everyday expenses. Rebates won are also credited directly to their rewards wallet.

“We designed the MVP Rewards program with one audience in mind — our customers. By providing them with their own virtual card powered by PayMaya, we are giving our customers more value and convenience in their rewards card. All you need is now in your mobile phone: one wallet where rewards are credited, seamlessly combined with the most convenient way to shop, dine, and pay bills at your fingertips,” said Annette W. Tirol, FVP and Group Head for Loyalty and Rewards.

“This is just the beginning of an even stronger partnership with our PLDT Group customers, as we open up the MVP Rewards program to include more merchants and services this year,” Pangilinan said. “This is a fitting gift to our loyal customers as PLDT celebrates its 90th anniversary this year.”

(Press release and image from my employer, PLDT)