Digital travel platform Agoda has joined forces with the Tourism Promotions Board (TPB) Philippines in an exciting new partnership designed to showcase the Philippines as a must-visit destination for international travelers.

The collaboration, effective immediately, will run until December 15, 2024, with travel periods until March 31, 2025. The agreement underscores a shared commitment to elevating the Philippines’ visibility on the world stage as a prime tourist destination while driving increased inbound tourism.

Palawan
Credit: Agoda

Through this initiative, Agoda and TPB are combining their marketing resources to drive international arrivals and promote the vast cultural and natural beauty of the Philippines.The partnership  features exclusive discounts and co-branded marketing campaigns aimed at attracting international travelers to both well-known and lesser-known cities across the Philippines, with travel periods until March 31, 2025. Campaign details will be prominently displayed on Agoda’s website and mobile app, as well as on the Travel Philippines mobile app.

“Agoda has been dedicated to supporting the tourism industry in the Philippines. We are excited to partner once again with TPB through the latest program as a significant step to leverage our digital expertise as well as our global network to showcase the myriad destinations and vibrant culture of the Philippines to a global audience,” said Omri Morgenshtern, Chief Executive Officer at Agoda.

TPB’s Chief Operating Officer, Maria Margarita Montemayor Nograles, expressed enthusiasm about the partnership: “TPB is thrilled to once again join forces with Agoda in our mutual goal of enhancing travel experiences for both new and returning visitors to the Philippines. This partnership allows us to utilize cutting-edge digital marketing strategies and valuable insights to promote our unique destinations and create memorable experiences for our tourists.”

Agoda has a history of supporting the Philippines’ tourism sector. In 2021, it was the first digital travel platform to introduce quarantine packages to assist returning Filipinos during the COVID-19 pandemic. In 2023, Agoda launched the Eco Deals Program in collaboration with the World Wildlife Fund, aimed at promoting sustainable tourism and supporting biodiversity initiatives in Tubbataha Reefs Natural Park in Palawan, and whale shark conservation programs in Donsol, Sorsogon. (PR Newswire)

Agoda tourism Tourism Promotions Board