Palm has appeared in the Admob Mobile Metrics, a report based on the advertising data analyzed by the mobile advertising firm Admob.

With 1.1% share of more than two billion ad impressions, Palm is the eight top device manufacturer worldwide in the AdMob Mobile Metrics Report for December 2007. In the US, Palm is seventh with 2.4% of impressions. It did not appear in the list for that category in the first three Admob Mobile Metrics reports.

“Palm and Symbian devices joined the iPhone in outpacing growth in the AdMob network,” Jason Spero, Admob’s VP for Marketing, said in an e-mail announcing the availability of the report. “Apple iPhone share grew again and we observed a strong ‘gifting’ trend around iPhones for the Christmas holiday,” he noted.

The report did not indicate which Palm smartphones helped it enter Admob’s list.

Nokia remains as the world’s top device manufacturer, while Motorola is still number one in the United States. Motorola KRZR K1c is the top handset model in the US and the world, according to the report.

Admob, which was founded in 2006, describes itself as the “world’s largest mobile advertising marketplace.”

AdMob Mobile Metrics, the company says, “is a new report with market level data.”

“We store and analyze the data from every ad request, impression, and click and use this to optimize ad matching. Every day, we see ad requests from more than 160 countries. Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa,” Admob’s description of the report says.

Country level data for Indonesia, the fifth biggest market for AdMob in terms of ad impressions, have been added in the December 2007 report.

There was no mention of the Philippines in the report. MakaPalm, a Philippine-based site, uses Admob to serve advertisements to readers of its mobile version. — Makapalm.com

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