Twitter Korea’s #TwitterBlueroom Live Q&A session with Kpop girl group Blackpink last June 30 has reached a cumulative 2.2 million viewers and reached #1 on Twitter’s worldwide trends during the livestream, according to the microblogging service.
Blackpink, which recently released a new album “How You Like That,” launched its official Twitter account, @BLACKPINK, on June 26 and posted its first tweet that generated hundreds of thousands of likes and retweets.
Twitter Blueroom Live is a real-time broadcast featuring celebrities who are invited to Twitter’s Seoul office to communicate with fans.
On the day of their #TwitterBlueroom Live Q&A, Blackpink sent out a voice tweet, “See You Soon @BLACKPINK” to amplify fans’ expectations.
During the live session, Blackpink members talked about their new songs and behind-the-scenes details of music videos and answered questions by fans on Twitter.
Blackpink also drew fans’ attention to the introduction of special emojis to celebrate Blackpink’s comeback and explained how to activate them. These emojis, created with pictures drawn by Blackpink, are automatically activated when fans use the hashtags for Korean or English names of each member of Blackpink:
As part of the #TwitterBlueroom Live session, Blackpink made album covers to give as gifts to Blinks — the term used to refer to their fans. Blackpink members decorated album covers by adding their own personality using various stickers. These albums will be awarded by drawing to fans who posted questions through Twitter.
A complete recording of the #TwitterBlueroom Live Q&A with Blackpink can be seen on the Blackpink Twitter account.
#TwitterBlueroom 360 videos featuring ‘#JENNIE x #LISA’ and ‘#JISOO x #ROSÉ’ were posted after the live session as special content and generated over 6M views.
On the day of #TwitterBlueroom Live session, Blackpink also tried Twitter’s new ‘Fleets’ feature. ‘Fleets’ is a Twitter pilot feature where the content automatically disappears 24 hours after publication. Likes, retweets, and the number of comments are not visible on the Fleet, making it the perfect place to share thoughts.
BLACKPINK’s Fleets highlighted the hashtags #BLACKPINK, #TwitterBlueroom LIVE, the official account name @BLACKPINK, and the #TwitterBlueroom Live streaming.
Kim YeonJeong, head of Twitter Global Kpop & K-Contents Partnership said, “Kpop fans from around the world can participate in real-time conversations related to Kpop through customized content provided by Twitter. We will continue to support global Kpop artists such as BLACKPINK to enable fans to be part of what’s happening in the Kpop scene real-time in various ways and with different content, such as the #TwitterBlueroom Live session.”
Blackpink generated a total of 18.2 million tweets for 6 days from June 26 to July 1 after announcing updates including a new song #HowYouLikeThat, a comeback, opening an official Twitter account, launching emojis, and live streaming of #TwitterBlueroom.