Leading telecoms and digital services provider PLDT has stepped up its roll-out of fiber-to-the-home (FTTH) facilities in strategic urban centers nationwide with Toledo City in Cebu province becoming its first ever “Fibr City” project, where families and enterprises can enjoy world-class internet connectivity.

Through a partnership with the Toledo City government, the FTTH roll-out will serve the data connectivity needs of this fast-growing city with its mining industry and burgeoning tourism sector. PLDT is opening a Sales and Service Center on D. Macapagal Highway to serve its growing customer base in the city.

“Fitted with the country’s most powerful broadband, Toledo City will now have access to fiber-fast internet speeds of as much as 1 Gigabit per second (Gbps),” PLDT FVP and Head of Home Business Oscar Reyes Jr. said. “This will allow family members to download movies in seconds, play games without any lags, and install security applications inside their homes.”

“PLDT HOME’s decision to pioneer its first Fibr City in Toledo is part of expansion plans in Central Philippines where we are accelerating our fiber roll-out aimed at bringing the strongest connections to more Filipinos,” Reyes noted.

For plans starting at P1,899 a month, subscribers can access compelling entertainment and gaming content from PLDT Home partners and renowned providers like iflix, Netflix, Fox+, and iWant TV, among others, at minimal subscription fees.

Families will also enjoy added peace of mind with home security devices such as the home monitoring system Fam Cam, the cyber security platform Fam Zone and the multi-functional kiddie gadget Smart Watch.

With a footprint of around 2.8 million homes passed as of end-2016, PLDT is further expanding the reach of its FTTH network by about 80% to 4.4 million homes passed by the end of the year, making available the ultra-fast internet connection to more Filipino families in various parts of the country.

To further extend the reach of its fiber-speed internet service, PLDT has also started to deploy hybrid fiber technologies such as Huawei Technologies’ G.fast which can boost data speeds up to 600-700 Mbps over existing copper lines.

PLDT envisions that all of its subscribers will be in “smart homes” by end-2018 enabled by PLDT’s combined FTTH and fiber-fast services. PLDT will thus have an unrivaled robust and cost-efficient platform for offering its growing portfolio of entertainment, “peace of mind,” and other “Smart Home” services.

PLDT has invested P300 billion or billion over the last 10 years to roll out the country’s most extensive transmission and distribution network infrastructure which now has 150,000 kilometers of fiber optic cables that transport the growing data traffic of its fixed line and mobile networks.

(Press release and photo from PLDT, my employer)