Bigyan ninyo ako ng matapat na kasagutan, lalo na ang mga kapwa ko kalalakihan. Ano ang maiisip ninyo, at ano ang isasagot ninyo kapag narinig mo ang ang katanungang “Nakatikim ka na ba ng kinse anyos?”

Sabihin nang marumi ang utak ko, pero kapag ako ang binato ng ganyang katanungan, may mababasa akong malisya. Kaya naman nakakapalan ako ng mukha sa mga taga-Destileria Limtuaco na nagpupumilit na inosente ang kanilang ad. Mahiya naman sana sila, lalo na ‘yung mga babae na sangkot sa patalastas na ‘yun.

Eto pala ang Declaration of Unity ng grupong Gabriela.

We are concerned citizenswomen, educators, artists, church leaders and workers, students calling for the immediate pullout of Napoleon Quince Anyos “Nakatikim ka na ba ng kinse anyos?” advertisements.We find the brandys catchphrase insensitive, offensive and degrading, inimical to the well-being of Filipino women and children.

We believe that the advertisements catch phrase promotes and perpetuates a culture that glorifies men that are able to sample, taste or hitch younger women or worse, girls. By doing so increases the vulnerability of women and children to violence. To put it bluntly, the advertisements message encourages pedophilia.

We condemn Destileria Limtuacos continued use of this degrading statement to promote their products and amass profits at the expense of the safety and security of women and girls.

We condemn Destileria Limtuacos adamant refusal to pullout the advertisements in the spirit of self-regulation and social responsibility. We condemn their moves to harass and pursue legal charges against those who have called the attention of regulating bodies and the general public to their iresponsible advertising.

We affirm today our commitment to uphold the rights and welfare of women and children.

We call for the nationwide boycott of Destileria Limtuacos Napoleon Quince until such time that all of their offensive billboards and advertisements have been pulled out.

May isinulat din si Ceres Doyo ng Inquirer tungkol sa usaping ito.


Ederic Eder

Ederic is a Filipino communications worker in the telecom, media, and technology industry. He writes about K-dramas and Korean celebrities for Hallyudorama.

He used to be a social media manager for news at GMA Network, where he also headed YouScoop, GMA News and Public Affairs’ citizen journalism arm.

He was with Yahoo! Philippines for more than three years before returning to GMA Network, where he was also previously part of the News Research section.

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