From a Smart Communications press release:
To make it easy for anyone in the country to donate to the Baha Fund — which will be forwarded to the TV5 Foundation — Smart is opening an emergency Smart Money account and making it available to the public. Smart Money users can instantly send their donation by transferring funds from their bank accounts and/ or own Smart Money accounts to the official Baha Fund account number 5577 5130 6822 1104.
Donors may also deposit cash to this Smart Money account number in any Banco De Oro branch nationwide or through Hapinoy and Cebuana Lhuillier outlets.
PLDT-Smart Foundation, Inc. (PSF) is also accepting donations through its Banco De Oro account 00-5310-01388-2 (Makati Avenue-Ayala Branch).
Smart subscribers may also send their financial help to the Philippine Red Cross through text. To donate, one simply sends RED