Gays protest gender stereotyping in mass media advertising

The controversial installment of the “Hello, Billy!” advertisement series of telecom giant Philippine Long Distance Telephone Company, which earned the ire of the gay and lesbian community, has been pulled out. Yet, the hurt of the insult it supposedly directed against male homosexuals remains.

Danton Remoto, author of Ladlad, a gay anthology, said there had been times when they wondered why ad agencies could not focus on the gay and lesbian community as a target market. But now that they are doing it, he pleads, “Please stop insulting us.” Continue reading “Gays protest gender stereotyping in mass media advertising”